Oakland is facing a public health crisis. We believe that a policy approach that encourages the availability of nutritious snacks at checkout will benefit both customers and businesses.
HOPS Goals
Advocate for a model ordinance that would set the minimum nutrition standards for products sold at checkout aisles
Engage youth and young adults in leading community research and health advocacy efforts
change the norms around snacking culture and related impulse purchasing
Decrease health disparities that persist among the city’s lower-income areas and communities of color
Product Placement is a very powerful retail marketing technique, which leads to impulse buying during checkout. Hops works towards improving the checkout experience for all Oakland residents.
The majority of at-home food purchases come from grocery stores
product placement is a powerful retail marketing technique
healthy checkout is good for both customers and business
checkout prompts impulse buys
Why focus on checkout?
56
Food Stores Assessed
Food data
Oakland Checkout
85% Unhealthy: Includes foods that are high in sugar/sodium/fat*
10% Healthy: Consists of fruits, nuts, water, etc.
3% Healthier: Consumables that are “middle of the road”
2% other: Items such as gum and hot prepared foods
*Trans and saturated fats more specifically
Implementing healthy checkout in oakland will increase access and availability of healthy snacks and foods at a place with the most exposure.
Support Healthy checkout